When you talk about rich land owners,Its an old age game played from 1992-2022 elections.
In Laikipia,The Majority land owners there are particularly Kikuyu own large grazing lands.The ordinary Samburu will understand it that it's Kikuyu who own their land.If you go to Nakuru,Narok,Kajiado..The Maasai in Kedong Valley and Kalenjin near Gicheha Farm Will interpret it the same way.
WHEN YOU DEPLOY THAT TACTIC,YOU MOBILIZE AND CONSOLIDATE KAMATUSA (Kalenjin,Maasai,Turkana,Samburu) VOTE BLOC which basically means you charge the entire Rift valley.
Majority land owners at the coast is Kikuyu and Arabs..When you sell that theory to Lamu indigenous tribes,They start alienating Kikuyu in Mpeketoni,In Taita they do that in Shimba Hills,Same thing in Kilifi and Kwale Mijikenda.
In central,Kenya kwanza leaders ares setting up the rich VS poor rhetoric..That Kenyatta stole their land and he will take it and return it back to them while in Other areas he will take land from rich land barons majority being kikuyu and return it to poor locals.
Then Atomic Bomb from UDA is that the elections will be rigged against their candidate.They are making ethnic based political mobilisation through land injustice schemes while setting up the stage to REJECT PRESIDENTIAL ELECTIONS RESULTS once they are defeated which would put Kenya at the brink of ethnic polarisation and civil unrest.
It's very sad.