But some like Churchil cross thousands in few days and millions. A couple are making career out of this. The whole social media influencer is catching fire. All the billions that normal would go to mainstream media in advertising are going to be online.
The same for SME.Online strategy is now key strategy for everyone....this COVID in that sense is god send.
Yes, it should not be only source of income - because well you cannot release a video every day - but can become good passive income for artists with good content.
Events are still needed but this period to real go for online strategy.
Samidoh doesnt have to sing - he can use his popularity to do other stuff online.
The transition is overhyped, I see number of views in the online shows and it rarely goes past 1,000 even for serious artists. The cost of bundles is quite an impediment. And now the digital taxes muddying the waters further.
Even online you depend on Mpesa, CashApp tokens or for those lucky company endorsements. Facebook already clamping down on shows over all sort of copyright.
Youtube monetisation also does not seem to be clear - there are many braggarts talking of millions.