Ruto is a great propagandist and probably can't help it. But he is doing his job -heavy lifting for his boss. Leaving Uhuru looking presidential. This is the same role Kuttuny use to play for Ruto. And Raila has lots of those guys doing the heavy lifting.
If people were getting elected for being nice; Kalonzo would have been elected.
Ruto will be elected based on shared interests and alliances.