Gachagua is PATHETIC.
He cancelled trading licenses for both auction and direct sale.He wanted to be the main broker by issuing trading licenses to his buddies or getting a percentage from the current traders who refused his demands.
When he persisted,The coffee cooperatives across Meru,Kisii,Bungoma and Rift Valley teamed up and refused to sell their coffee.The Kikuyu large scale coffee producers and small scale cooperatives joined them.
This led to alot of noise from Kisii,Kikuyu,Meru,Kalenjin Mps in coffee producing regions because their constituenta were suffering.To make matters worse,coffee being an export earner,Ruto had to accept their demands and tell Gachagua to stop the nonsense.
What even made the matters worse for Gachagua is that the main buyers of kenyan coffee are europeans and americans,Without supply from kenya and attempts by Gachagua to determine who sells them coffee and at what price,they told him to cut the nonsense through their embassies.
At the end of it all,Gachagua is more hated by coffee farmers in Kisii Kalejin bungoma meru kikuyu,What a petty man?The international buyers and diplomatic missions know what type of a person he is.Very petty.enemies everywhere.
You can imagine coffee farmers survive on loans,when you start playing games with their business,they wouldnt want anything to do with you.