I know those already here basically import stuff from Egypt and South Africa..including potatos. There is no way they can allow their brand to become a jaukali. This is how they make money. You do not want to find the chicken you ate..in Nairobi Subway is quite different from the one in New York. This essentially where subway comes in...to ensure the brand is not watered down.
I am not sure what regulation are...but this is not exactly rocket science..potatos, some beef, some chicken and name it..how complicated can this get?..kenya already export horticultural products to Europe...meeting some stringent standards.