Mpesa is not the tech. It's 250,000 network of Mpesa agents in every little harmlet.You can have all the fancy facebook money - but if you cannot use as ubiquitously as Mpesa in kenya it's not gonna work.
Mpesa now is matured product - no need to tinker it - just improve on it - and fight to replace cash. A lot of people still do useless cash transaction to mpesa - when they can pay money digitially.
Safaricom will make more money when they discourage this cash to mpesa or mpesa to cash.
They need to focus on growing annualy transactions from say 2 billion to say 5billion...which I belive is close to where VISA/MasterCard are - already MPESA is one of world busiest payment system.
More digital transactions - more money for Safaricom.
Kill the cash.Kill cash agent. Quadriple transactions. All the cash money movement is crucial critical data people "die for". This is data Safaricom will have - and they can sell it or push more products.
And once that is one - well Mpesa advantage also go away
- everyone can therefore compete on digital money.