Mpesa have always operated on shylock rates. Those tariffs can run to over 10% of the amount transacted. Yet agents are closing shop everyday!
Equity and Nation have both tried to run paypal accounts, but these were agency accounts and were closed down (I think Equity is back on track) over regulatory, money laundering issues. With paypal you MUST have a bank account which is where mpesa comes in. The great unbanked in Kenya can win you an election.
And these unbanked will never complain about the rates because they are mainly recipients of what is essentially free money.
However, I did notice several businesses although advertising the lipa na Mpesa service are turning away from using it and sending their clients to withdraw cash from nearby agents with not a few running their own agency. It would suggest that transaction fees are eating into their profits.
Equity has proposed a 25/- ceiling which suggests that they are going for volume. Should they launch on the thin sim, safaricom profitability will take a major hit and mpesa days are numbered. Their key to holding the market has been the distribution network but that network is now free to all users following the cancellation of Safaricom exclusivity contract. If Equity launch on Monday, they can have 100,000 agencies by Sunday!
Personally, I detest Equity as much as Safricom, but I'll be happy to see the day.