Uhuru the drunkard is dealing with confidence crisis. Nobody really knows where he is taking the country to.
Usefulness of the consumer confidence indicators
Investors, manufacturers, retailers, banks, and government agencies use various consumer assessments to plan their actions. For example, if weak consumer confidence indicates a decline in consumer spending, manufacturers will decrease their inventories in advance. They might delay investing in new projects and facilities. Banks will prepare for a reduction in lending activities like mortgage lending and credit card use. Homebuilders will plan for the decline in home construction volumes. The government will get ready for the reduction in future tax revenues.
On the other hand, if consumer confidence is improving, manufacturers can begin to boost production and inventories. Large employers will plan to increase hiring rates. Builders start preparing for higher housing construction rates. T
When confidence decreases, spending and risk-taking tend to decrease.