Equity future is in equitel which is very fast gaining on mshwari and Mpesa both on merchant business and on money transfers. In addition they're collecting deposits cheaply and that's why they're closing branches or halting branch expansion.
Total, shell, oil Libya and gulf control more than 65% of the market so boycotting motorist will be forced to drive far off to fuel in most cases. Bottom line everyone is driven by their own selfish reasons, I doubt anyone would drive out of their way to fuel instead of fueling at the nearest petrol station.