While bluechips will easily settle on reliable big boys like Amazon, IBM, etc, I imagine local players like Safaricom would snag the SME segment - for what is termed "digital transformation" - with cloud, mobile, apps and other offerings. From SME it's easier, no doubt, and natural, to proceed with packages for SOHOs and micro enterprises - the jua kali - with "Paybill", "Lipa na M-pesa". If I am a musician and folks buy my music as ringtones, or a vendor and people buy stuff using Paybill - even online - I suppose Safaricom could offer me a "portal" where payment and some analytics of my customers is available. Now I can review my transactions & revenues... perhaps even talk business with a bank manager without needing a guarantor or logbook upfront. Boom! am formal.