I see it this way: jua kaliMaasai brandCrafts are a latent natural asset. Very under-leveraged. I think what lacks is organization. Bollywood and Nollywood had governmental input at least in the beginning. Government is better placed to facilitate
All true. I don't know if you remember this story from a few years ago:
In a recent report with Bloomberg News, New Zealander, Ron Layton has teamed up with Maasai elders in an effort to educate the Maasai people on copyright, patents and trademarks. Layton, who specializes in advising organizations on copyright issues, estimates six companies have each made more than $100 million in annual sales during the last decade using the Maasai name.
http://www.clutchmagonline.com/2013/11/maasai-want-royalties-use-name/You can be sure that the Maasai aren't seeing any of that annual $100 million.
GoK could have helped in numerous ways---e.g. with trademarks etc.---but has never been bothered. In the USA, the Navajo, for example, have been quite upfront in chasing those who use their name. The last skirmish was with Urban Outfitters:
https://indiancountrymedianetwork.com/news/native-news/navajo-nation-and-urban-outfitters-reach-agreement-on-appropriation/Kenyans are late starters in this sort of thing, but even then so far, GoK has done bugger-all for the Masaai. It has taken some foreign mzungu and the help of Uncle Sam to even get started:
For the last four years, with help from a $1.25 million grant from the U.S. Patent and Trademark Office, Layton and ole Tialolo have been diligently working on their case.
Other than the obvious bureaucratic stuff, the government could help in numerous ways that would lead to more creativity in the "branded" products.
And Globalcitizen12 does have a point on quality: those who are making a real killing from things like the Masai brand are mostly producing things of very high quality; shoddily hacked, off-the-street carvings or whatever don't seem to go that far, regardless of their "cultural value".