For example, lets take the Kikuyus (This is not just Kikuyus but ALL Kenyans, including Luos, but lets use them as an example).
I have met more than a few Kikuyus who DEEPLY believe that Raila intends to carry out some sort of genocide against them once he grabs a hold of power. That he is "dangerous", much like many Americans' attitude towards Vladimir Putin. In fact, part of the reason I was (still am) for Raila is that I really wanted this foolish myth, so religioulsy held, to be proved false once and for all, so that "the tribes" could move on. Many ordinary Kikuyus believe---very sincerely---that they must do everything within their power to make sure that he never smells the chance of oppressing them. From an objective stand point, Raila is no saint, but clearly a better choice against someone then indicted for crimes against humanity, if for no other reason than integrity, right? An easy choice, you would think. Uhuru is automatically out. But... not so fast. How does the voting Kikuyu see the PEV? Uhuru is a hero to so many of them, he defended Kikuyus when no one else would fight for them. I dont know how many times I heard that line before the election. But enough to know the belief is very powerful. For the Kikuyu loyally lining up on election day, this election is about trusting his future to a person who (he believes) "put his neck out there" for them vs the one who desires their destruction. A rational choice for this person is clearly the former. For those who dont buy that Uhuru is hero, there is a big portion who believes STOPPING the person who intends to wipe them out or at least oppress them or destroy their businesses as a matter of "revenge" is far more important than anything else. These happen to be the majority. As far as they know, yes: Peter Kenneth, Martha Karua et al,are probably better choices than Uhuru, but will they STOP their menace? On that one count, they fail, and Uhuru gets all the votes with full committment.
For many other tribes, the choice is about "those greedy, selfish Kikuyus" verses the ONLY one who has a real chance at getting them out of power and giving others a chance to be helped too, hence, nearly all their votes go to Raila.
For both these camps, it is not that integrity doesnt matter. It is that there is a "bigger fight" immediately demanding their efforts. It is that "all that will be tackled" once we get this "obstacle/menace" whatever---sorted. First, we get our people (who are the "right" or trustworthy ones in relative terms, per this thinking) in the right places, then they can sort the problems.
I just dont see how this should translate to voters wilfully choosing corruption/looting versus voters being lied to. It is a matter of who they believe IS the cause of it or a BIGGER danger and what they think the solution is or how to get to it. Which is why enlightening them is the only way to help them reason differently when it comes to elections. I have never met a Kenyan who happily chooses to support corruption in government, they are always complaining. Every. Single. One. That I have ever spoken to. Even the mama in the village. No one likes it. But politicians have managed to spin narratives that are very powerful for these people. A person who is deeply identified with his community and not educated is vulnerable to such spins. Sure, there are "educated" who act no better. But in my view, the proportion is far smaller.