Politics is about emotionally connecting with voters - that is why Moi use to win despite economy sinking beyond zero
You need to show you care, you're humble, with the people, speak their language, talk their language, if there is tragedy you're first guy to arrive, if there is harambee the first guy, you're available, you're reachable, you cry with them, you laugh with them etc etc.
People will listen to reforms after they determine you care and they can trust you.
Now you can talk reforms....this is why KANU might rule kenya forever

. The obtuse 90s opposition still dont get it. They only got power when KANU imploded in 2002. Now look at Martha - running around like headless chicken haroo! haroo! nobody is at home. They dont trust you. They dont think you care. They dont think you understand them.
In meantime KANU Moi boys are organizing both opposition and KANU

- nobody knows for sure what KANU want in Azimio - but definitely KANU will win and continue for a long time in kenya - now 20yrs is almost done deal.