I also struggle a lot to understand conservatives and their cognitive dissonance on many issues. In this case Disney as a corporation is also exercising their first amendment rights, corporations are people according to the Supreme Court. These same people who sing freedom and anti socialism all day are also Putin supporting fascists. The writing is on the wall though, this type of religious fanaticism is off putting to so many people and their numbers are shrinking very rapidly.
Conservatives especially american one do not believe in individual bill of rights. They believe in America the state gives them these rights if they are religious conservative they believe the church and God are the grantor of this rights. The Maga type believe in group/community as the basis of who they are. They are the gate keepers of this group or community values and anyone who doesn't belong to their tribe doesn't deserve to be a member of this community. They have sundowner towns. The biggest land of mass of usa is occupied by this kind. They are isolated and have less contact with the rest of America.
The goal number of their anarchy is to destroy the federal government and then make the state rhe center of power. They started this movement with tea party. They are about to achieve their goal because now they are in stage where they can use violence to bring about political change.
They have congress in their cross hair if not control, judiciary and we know military has a lot of them in lower and higher ranks.