My friend Ruto can sell you to your mother. I think you're like Robina new in politics. Ruto knows how to play propaganda at all levels. He is without any peer in political arena when it come to propaganda. He sold Moi, Uhuru Kenyatta, Raila, Uhuru, and now he really has no competition. Selling himself and Uhuru with ICC albastross left the wazungu totally confused to this day. How do the alleged victim of crimes against humanity elect indicted suspect. They are still wondering to this day.
Ruto knows how to influence public opinion, how to sell political ideas, and how to destroy opponents. He does this with flawless delivery , zero blunders and with devastating punch.
This is what Moi noticed - and this how Ruto rose to join Moi kitchen cabinet in his 30s.
If Raila was to approach Ruto to be his chief salesman in Mt Kenya - he would sell Raila very quickly - as long as Mt kenya accept to listen By end of the year you will believe Raila is the Messiah!!!!!!!! - as long as Raila keep mum. In ODM Ruto would struggle - only for Jakom to completely make blunder - then Ruto would start again - the next he says something stupid.
Ruto has been Presidential in second term. The people doing propaganda have been his lieutenants and it has been very effective.
Actually after handshake and later Corona Ruto found himself on the defensive only twitter as a platform and his footsoldiers propaganda made him to still maintain a formidable force.