Mainstream media captured. Here is one reason Raila never became PORK

[RV Pundit]

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MediaMax LTD,own by deputy president William Samoe Ruto,has continued to poached media personalities and journalist from her rivals Royal Media Services,Nation Media Group and Standard Digital Network!

The latest casuality is RMS,who have lost Joyce Was Gituro who run her show in Citizen radio on Sunday,Francis Luchivy of citizen radio morning show "Jambo Kenya and Jackuey Wilbroda Nyaminda who run the show between 5am to 9am. Also poached by Media Max is Jalango from Hot 96 house by Standard Digital Network. They are all heading to Milele,a radio station house by MediaMax.

Word is that ,leading TV anchors from Citizen TV, Ntv and Ktn are on their way to K24,housed by MexiaMax company.

Deputy president William Ruto is looking to control media after buying majority share from MediaMax company,from president Uhuru. President Uhuru is also looking to buy 100%share of Nation Media Group own by group of Indians!NGM houses Ntv and The Daily Newspaper. The Moi family own Majority shares at Standard Digital Network which houses Ktn and Standard Newspaper.

MediaMax are also rolling out a Newspaper of her own: The Peoples Daily! Piloting if the newspaper will be done on August 2018 in 20 counties across the country. There will also be launching of local radio station by MediaMax to rival those of Royal Media Services!

William Ruto has also launch another TV station X-stars which is independent.

[Omollo]

You are making a fundamental error in your postulation that Raila lost because he had no media house of his own.

The assumption is that there were free and fair elections where the person or group whose message reached the voters and convinced them if not by the strength of the message then by the brute force of saturation. Someone once spoke of that as the difference between persuading a woman with lies to spread them or using using threats and maybe a weapon to achieve the same result.

The elections since independence, with the exception of 2002 have been decided not by the voters but a clique of thieves intent of stealing and deploying the power of state.

What would have happened if Raila had his own media house?

The same forces that stole the election would have simply shut it down and only re-opened it after they were sure it could pose no further threat to their coup.

Raila and before him Jaramogi and other figures that opposed The Kenyatta/Moi Crime Families suffered no hardship in communicating their message to voters or citizens. Even today, with censored TV stations that demand huge amounts of money for live transmissions (which may be and have been shut down at certain times) the opposition still manages to get its message across and people turn up to vote out the Thieves. The thieves do what they are good at - they steal.

Incidentally Ruto may be the next victim. The latest is that, if GEMA is kind enough, they will make sure it goes to the second round and then extract maximum concessions or dump him. You may actually see the most free and fair elections in 2022. GEMA is sure Ruto cannot win free elections.

And I approve that view

[Omollo]

Note also that people no longer take the MSM seriously. It is a dead media.

[RV Pundit]

Why did Kenyatta invest in MediaMax - and why are they allowing Ruto to own Kameme

Note also that people no longer take the MSM seriously. It is a dead media.

[hk]

Ethnic radio stations and tv are very influential, its the reason why kenyatta bought mediamax in 2010 or there about.

[Omollo]

Ethnic radio stations and tv are very influential, its the reason why kenyatta bought mediamax in 2010 or there about.

Who said they and the others are not influential? Their so called influence has been greater than it is today. It is just that radios and TVs are losing out. It is not just Kenya. It is a world wide reality as mobile phones, the internet etx kick in.

I am sure Pundit still buries himself in that attic to read old newspapers. In the meantime many young people actually look down upon newspapers on newsprint. They are forced to buy to look for government job ads where they cannot find them online.

The influence of vernacular stations (Vernacular being itself a full fledged derogatory term) was limited even before the current decline. For starters, the linguistic barrier guaranteed that such stations could not extend beyond their geographical catchment areas. Thus Kameme could broadcast nationally and reach every corner of Kenya. It would not be any different from the NAZI radio broadcasting in German all over Africa or BBC broadcasting to Germans in English.

That said, I see a red herring in your responses (Pundit and his Kikuyu sidekick HK):

The issue I addressed is not the one being responded to. The issues being "responded" to was never really raised by me.

Let me break down my position:

1. Yes, one can have total control over the media
2. One can own media houses
3. One can influence voters using his own media houses
4. But that would not change the electoral outcomes

Elections in Kenya are rigged. Raila could have owned KBC, KTN, Citizen, K24, Radio Maisha and even Radio Kifo... it would not have made him win in 2007, 2013 or 2017.

In 2017 Uhuru went ahead to shut down media that he doubted would obey his orders to to transmit Raila's swearing in. That should demonstrate to anybody - even HK - that the so called influence of the vernacular radios is of no consequence.

Controlling the mass media makes sense where there is functioning democracy and respect for the individual and collective vote.

[Omollo]

May be because they are in the best position to know that the said media lost it's magic. They know that they had all the media houses working for them but Raila still beat them and they had to steal.

Why did Kenyatta invest in MediaMax - and why are they allowing Ruto to own Kameme

[gout]

Unless Ruto has the billions piled up in containers in the new Sugoi mansion, I see him running out of steam soon. Looking at Biwott's will; seems Ruto could be making the same mistake - investing too much politically waiting to inherit political and economic machinery to enable one to build a dynasty like Kenyatta's or Moi's.

The buying and control of Mediamax especially Kameme (which is the only one turning a profit in the mediamax stable) is likely to be counterproductive - already the building up rebellion among GEMA can easily spin this control of 'their radio'.  it will be interesting to see which side SK Macharia will be in this 2022 war.

SK seems to be the only one milking the media cow- I was surprised how he was able to turn Jalang'o and Jeff into a morning show success at then dying Hot 96. Radio Citizen replaced KBC Swahili service- have never understood its phenomenal success.

[Omollo]

Looks like I got "scientific" support for my position. A branch of The Ethnic Rag Media: