ICC inherently wont win election.
What win election is PROPAGANDA.
Ruto is the BEST BEST ever propagandist after Hilter of Germany.
Propagandist can turn anything 360 degrees.
He can make evil looks good.
So much even Raila now wish ICC would name him

as key suspect

This ICC - crimes of genocides - but Ruto turned it 360 degrees - NASA crew felt left out

- Wazungu are still dazed

Hustler Nation is Propaganda. Brilliant fightback from Uhuru-Gideon-Raila merger.
Anti-ICC was Propaganda. Digital versus Analog Propagnda. Youth revolution that took 30yr old UhuRuto to apex of KANU in 1992-2002 was Propaganda.
Raila is average in propaganda. Ruto has PHD in propaganda.
Propagandist are guys like Jesus or Mohammed who manages to lie to millions that there is heaven awaiting them.
Most of the christian televangalist are gifted propagandist selling BS to their followers.
Personally I took note of Ruto in 2001 - principally because he was a great in propaganda - and would sell KANU/MOI/Uhuru so convincingly it was surreal.
I was like this young nandi dude is crazy!!!!!!!!!!!!! talented. Kamotho could talk a storm but he was not believable.
Ruto has a great talent in propaganda. He knows how to sell anything.
The art of propaganda - get simple message - dumb it down - make it look very reasonable - repeat it until even the most idiotic of the audience understand the simple message.
Ruto hustler nation is a very good example.Now even Raila is copy-pasting it.
Obama fluke through Change. Many politician fluke through one wonder message that fires the base. Rarely do you get someone as talented as Ruto who can sell ANYTHING.
Ruto next time will tell people the Sky is RED - and many will be shouting the SKY IS RED.
Second part of Propaganda - is how to disparage your opponent propaganda - how to make it look stupid, evil and dangerous - Ruto is gifted in that - he has basically destroyed Raila and all his enemies - denigrating their message, styles, delivery.
Sell your narrative - destroy any alternative narrative. Find easy to remember catch words - dumb it down - repeat it for two years or so - every day until the most idiotic crams it - and everyone will find a rallying cause.
Isnt this how Uhuruto won last time??
Ran against indictments?
Maybe its the same strategy again, but this time its intentional.