Trump attacks Jaguar's "seriously woke" ad

[Nefertiti]

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Trump attacks ‘seriously woke’ Jaguar Land Rover as company names new CEO

Donald Trump has attacked Jaguar Land Rover’s divisive rebranding strategy, hours after Britain’s largest carmaker announced its new boss.

Trump posted on his Truth Social platform that the auto company, owned by India’s Tata Motors, was “in absolute turmoil” and claimed that the “CEO resigned in disgrace”.

His post on Monday evening also described JLR’s recent much-criticised advert – which showed a diverse group of models in brightly coloured clothing set against a vibrant backdrop and was designed to launch the company’s rebrand – as a “stupid, and seriously WOKE advertisement”.

Trump asked: “Who wants to buy a Jaguar after looking at that disgraceful ad?”

https://www.theguardian.com/business/2025/aug/05/trump-attacks-seriously-woke-jaguar-land-rover-new-ceo-pb-balaji

[Nefertiti]

Not that bad actually



A Jaguar Type 00 concept car at the Goodwood festival of speed earlier this year. Photograph: John Keeble/Getty Images

[Nefertiti]

The Jaguar Type 00 design concept car at the Goodwood Festival of Speed in West Sussex, England. - Jas Lehal/Press Association/AP

[Kadudu]

Does he not have more important things to do? Jaguar is a private company. If  it makes the wrong decisions, it is for the customers to penalize it. Msee should concentrate more on the economy, Ukraine war, Gaza crisis or just publish the Epstein list. Even the US economy is slowing down. Kazi iko mingi. I do not think the guy should be bored that he comments on the adverts of a car maker.