Nipate
Forum => Kenya Discussion => Topic started by: KenyanPlato on January 10, 2021, 09:04:28 PM
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https://www.reddit.com/r/wallstreetbets/comments/kucf6r/chinese_autist_here_gonna_share_you_western/
Brand loyalty and the NIO COMMUNITY
if you think tesla owners are cult followers, you have yet to seen Nio owners. Nio spent years and tons of money building and maintaining the Nio community that I have never seen any car manufacturer has done in the world. They built and are still building luxurious "Nio house" that both serve as dealerships on the first floor AND a place for Nio owners to hang on the second floor all over China. Instead of going to starbucks/library/sending their kids to day cares, many Nio owners go to Nio house to spend their weekend or send their kids to Nio house to meet the kids of other Nio owners. When you purchase a Nio car, you also join a big family.