William S Ruto invests in families, nyumba kumi, churches, and leaders and Elders/influential folk. Mama doing good/Joywo uner Rachel Ruto invests in millions of Kenyan women, widows, villagers, etc. It is very hard to uproot Rutos from regular Kenyans, especially those in the village. Additionally, Kenyans dislike politicians who lack financial resources, particularly those who do not provide monetary support. To win Kenyan presidential elections, a candidate must be extremely wealthy, possess good ideas, and be able to connect with regular hustlers (the majority of voters), all of which Ruto excels at.
Matiangi et al. better start early donating money left, right, and center to women, youth, influential people like GEMA elders, churches, etc. The Gen Z demographic and a small number of Kenyans protesting online represent only 5% of the total voter population. They cannot carry you anywhere. Ask crazy Martha Karua!